What is Riftbound?
The Game: Riftbound Trading Card Game (TCG)
Riftbound Trading Card Game (TCG) is a new physical game set in the League of Legends universe, designed to capture the excitement and strategy of the digital game in a collectible format. With innovative mechanics, stunning artwork, and a focus on competitive play, Riftbound TCG offers retailers a product with a built-in fanbase and strong market potential. From this point forward, we'll refer to Trading Card Game as TCG.
The Publisher & The Power of a Phenomenon
Riot Games, the publisher behind League of Legends, is a titan in the gaming industry. League of Legends itself is a global phenomenon, with hundreds of millions of players and a passionate community. The launch of Riftbound TCG leverages this massive audience, ensuring high demand and sustained interest from both gamers and collectors.
See Riftbound in Action!
Watch this official gameplay video to understand the dynamic flow and strategic depth of Riftbound: League of Legends TCG. This is how your customers will experience the Rift!
⚡ CRITICAL LAUNCH TIMELINE ⚡
Oct 31, 2025
LAUNCH DAY
Riftbound Origins Release
Nov 2025
EVENTS BEGIN
Weekly Nexus Nights Start
Feb 2026
EXPANSION
Spiritforged + Accessories
🎯 ACTION NEEDED: Order allocation and plan launch events NOW
🚀 Why Riftbound is Your Next Big Opportunity
Premium Margins
Industry-standard gross margins on all products
Built-in Demand
Hundreds of millions of League of Legends fans
Publisher Support
Riot Games backing with OP kits & marketing
Strategic Scarcity
Limited supply drives full MSRP sales
The Biggest TCG Launch in a Decade
Riftbound leverages the immense power of the League of Legends IP, creating an unprecedented retail opportunity. The key to success lies not just in selling a product, but in building a community around it from day one.
Global IP
Built on the massive, active fanbase of League of Legends.
45%
Industry-standard gross margins on premium-priced products.
Scarcity
A strategic challenge that shifts focus from price to community value.
📦 What's in the Box? A Look Inside Origins
Now that you understand the financial opportunity, let's dive into the product details. Understanding the product composition is key to communicating value to your customers. Each box is packed with guaranteed value and exciting possibilities, making every opening an event.
🎮 Featured Product: Proving Grounds Box Set
Premium Box Design - Side View
Box Contents - Back Panel
🎯 Perfect for new players: 4 complete decks + Champion figures for immediate play
Everything included in the Proving Grounds box set
Booster Box Breakdown
On average, each 24-pack Booster Box contains:
6+
Epic Rarity Cards
2+
Special Alt-Art Cards
Per-Pack Value
Each 14-card booster pack contains a guaranteed mix of rarities:
- 7 Commons
- 3 Uncommons
- 2 Foil Rares or Better
- 1 Foil of Any Rarity
- 1 Token Slot
Enhanced Starter Products
Proving Grounds Box Set
Includes 4 complete decks plus custom acrylic champion figures for a premium out-of-the-box experience.
Champion Decks
Each pre-constructed deck includes 1 bonus booster pack, offering immediate customization value.
The Financials: A Solid Investment
Riftbound's products are priced as a premium TCG. To clarify the revenue potential, we've separated the launch products from the upcoming accessories, as they occupy different price points. Both categories demonstrate consistent, healthy margins.
Launch TCG Products (Oct 2025)
Spiritforged Accessories (Releasing Feb 2026)
Our Winning Strategy
The primary challenge is not selling the product, but managing its limited supply to maximize long-term community growth. This flow demonstrates how we turn scarcity into a powerful tool for building a loyal, engaged player base willing to pay full MSRP.
Acknowledge Limited Product
Severe allocation means demand will vastly exceed initial supply.
Create Event Access Bundles
Bundle product sales with guaranteed entry to launch weekend tournaments.
Cultivate a Loyal Player Base
Build an engaged community that values the in-store experience over online discounts.
💰 Complete Financial Picture: Launch Products + Future Growth
Riftbound offers immediate profitability at launch, plus long-term revenue growth through high-margin accessories. Here's your complete financial roadmap:
🚀 Expanding Revenue: Spiritforged Accessories (Feb 2026)
The profit potential grows with the game. Starting with the second set, 'Spiritforged', a full range of high-margin accessories will be released, providing consistent revenue and upselling opportunities.
Official Playmats
High-quality neoprene playmats with bound edges.
$27.99 MSRP
~45% Gross Margin
Champion Art Sleeves
Packs of 100 sleeves featuring stunning character art.
$16.99 MSRP
~45% Gross Margin
Bulk Rune Packs
A resource of 324 rune cards for dedicated deckbuilders.
$19.99 MSRP
~45% Gross Margin
💡 Key Financial Takeaway
Launch products establish your community, while accessories provide ongoing high-margin revenue streams. Both categories maintain premium pricing with strong publisher support.
Synergy in the TCG Market: Growing the Pie
Riftbound isn't just a competitor; it's a complementary force. Its massive digital IP will attract a new wave of players to your store, while its unique gameplay offers a fresh challenge for veterans of other TCGs, ultimately growing the entire community.
Attracting the Digital Native
Millions of League of Legends players don't currently play physical TCGs. Riftbound is their perfect entry point, turning video gamers into tabletop customers who will then explore other games you carry.
A Fresh Challenge for MTG & FaB Veterans
For seasoned players of complex TCGs like Magic: The Gathering and Flesh and Blood (FaB), Riftbound offers a new strategic puzzle. The objective-based win condition (not life total) provides a compelling alternative for players looking to test their skills in a different arena.
The Next Step for Pokémon & Lorcana Players
Players drawn to strong IPs will find a deep, established universe in Riftbound. It offers a more competitive, esports-focused path for those ready to graduate to a more strategically demanding game.
Cross-Promotional Opportunities
Host "Riftbound for Magic Players" demo days. Offer a discount on a Riftbound starter with any other TCG purchase. Use Riftbound's launch to create sales events that benefit your entire TCG inventory.
The Player's Path to Pro
Riot Games' Organized Play (OP) structure creates a clear journey from a player's first event to the World Championship. Your store is where it all begins.
Local Events: Building Your Community
STEP 1: ONBOARDING
Release Events
First access to new cards, introducing players to the game's ecosystem.
STEP 2: GRASSROOTS
Nexus Nights
The weekly lifeblood of the community with promo packs to keep players engaged.
STEP 3: LOCAL COMPETITION
Summoner Skirmish
A critical step offering promos, playmats, and a path to premier play.
Pro Events: The Road to Worlds
STEP 4: PREMIER
Regional Qualifiers
The gate to the world stage, with cash prizes and invites on the line.
STEP 5: GLOBAL PRO
World Championship
The ultimate goal: A World Title and major cash prizes. (2027+)
Publisher Support: Your Toolkit for Success
You're not in this alone. Riot and UVS Games are committed to empowering local stores with the resources needed to build thriving player communities from the ground up.
Subsidized Organized Play (OP) Kits
Based on the UVS Games model, OP kits containing prize support like promo cards and playmats for events like Nexus Nights and Summoner Skirmishes are expected to be provided at no cost or at a heavy subsidy. This significantly lowers the barrier to running a robust weekly event schedule.
Comprehensive Marketing Assets
Expect a full suite of professional marketing materials to promote the launch and your events. This typically includes digital assets for social media (banners, logos, product shots) and printable materials like posters and flyers to use in-store, ensuring your marketing looks as premium as the product itself.
The Future is Bright: Content Roadmap & Convention Synergy
Riot has committed to a long-term content plan. By aligning your local events with major releases and national conventions, you can capture excitement and build a thriving community.
Oct 31, 2025
Major Release: Set 1 Origins
From Nov 2025
Local Opportunity: Weekly Nexus Nights
Feb 2026
Major Release: Set 2 Spiritforged
Synergy Op: PAX East
March 26-29, 2026
Host local qualifiers to capture the national excitement.
Synergy Op: Gen Con
July 30 - Aug 2, 2026
Run a "Road to Gen Con" tournament series in July.
2026-2027
Four New Sets Per Year
2027+
First World Championship
📄 Retailer Resources & Sell Sheets
Origins Set
Updated retailer sheets with current pricing and details
Spiritforged Set
Complete retailer information and product details
💼 These sell sheets contain pricing, margins, product specifications, and marketing support details for your purchasing decisions.
🎯 Your Action Plan: Getting Ready for Riftbound
🚨 IMMEDIATE ACTIONS (October 2025)
- ✅Secure your product allocation through your distributor
- ✅Plan your launch weekend events (Oct 31 - Nov 3)
- ✅Set up pre-orders and bundle packages
- ✅Schedule staff training on Riftbound rules
- ✅Prepare marketing materials and social media
📅 ONGOING STRATEGY (Nov 2025+)
- 🎯Launch weekly Nexus Nights events
- 🎯Host demo days for Magic/Pokémon players
- 🎯Build relationships with League of Legends fans
- 🎯Prepare for Spiritforged accessories (Feb 2026)
- 🎯Plan convention synergy events (PAX/Gen Con)
📞 KEY CONTACTS & RESOURCES
Product Allocation
Contact your distributor
Event Support
OP Kit requests through UVS Games
Marketing Assets
Available through publisher portal
The Rift awaits. Are you ready to dominate your local market?